Dr. Jordan B. Peterson is a Canadian psychologist, professor, and author known for his work in psychology, self-improvement, and cultural commentary. He gained widespread recognition through his lectures, debates, and books, particularly: "12 Rules for Life: An Antidote to Chaos" (2018) – A self-help book combining psychology, philosophy, and practical advice, "Beyond Order: 12 More Rules for Life" (2021) – A follow-up that expands on the first book’s themes and "Maps of Meaning: The Architecture of Belief" (1999) – A deep academic exploration of myths, religion, and human psychology.

Peterson’s views on topics like personal responsibility, free speech, and social structures have sparked both strong support and criticism. He initially rose to fame for opposing Canada's Bill C-16, which he argued could lead to compelled speech regarding gender pronouns.